Articles liés à Marketing Management: A Strategic Decision-Making Approach
Synopsis
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions -- both good and not-so-good -- from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
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- ÉditeurMcGraw Hill Higher Education
- Date d'édition2012
- ISBN 10 0078028795
- ISBN 13 9780078028793
- ReliureBroché
- Langueanglais
- Nombre de pages576
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Marketing Management: a Strategic Decision-Making Approach
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McGraw-Hill Education, 2012
ISBN 10 : 0078028795
ISBN 13 : 9780078028793
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Marketing Management: A Strategic Decision-Making Approach
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ISBN 13 : 9780078028793
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Marketing Management: A Strategic Decision-Making Approach
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Marketing Management: A Strategic Decision-Making Approach
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ISBN 10 : 0078028795
ISBN 13 : 9780078028793
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Marketing Management: A Strategic Decision-Making Approach
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ISBN 13 : 9780078028793
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Marketing Management: A Strategic Decision-Making Approach
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ISBN 13 : 9780078028793
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