Marketing Management: A Strategic Decision-Making Approach

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9780078028793: Marketing Management: A Strategic Decision-Making Approach
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The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions -- both good and not-so-good -- from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

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9780071326377: Marketing Management: A Strategic Decision-Making Approach

Edition présentée

ISBN 10 :  0071326375 ISBN 13 :  9780071326377
Editeur : McGraw-Hill Higher Education, 2012
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9780078112096: Marketing Management: A Strategic Decision-Making Approach

McGraw..., 2019
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John W. Mullins, Orville C. Walker
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ISBN 10 : 0078028795 ISBN 13 : 9780078028793
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Description du livre McGraw-Hill Companies, The. Soft cover. Etat : New. International Edition. New, International Edition , 8TH Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. N° de réf. du vendeur 0078028795

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Mullins, John; Walker, Orville
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Description du livre McGraw-Hill/Irwin, 2012. Softcover. Etat : New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. N° de réf. du vendeur C9780078028793

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John Mullins; Orville C Walker
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Description du livre Softcover. Etat : New. Brand New INTERNATIONAL EDITION, 4-6 days shipping! Same contents as the US edition with 3-5 days shipping. CD/DVD or access codes may not be included. N° de réf. du vendeur 9780071326377

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Mullins John; Walker Orville
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Description du livre Softcover. Etat : New. Brand New INTERNATIONAL EDITION, 4-6 days shipping! Same contents as the US edition with 3-5 days shipping. CD/DVD or access codes may not be included. N° de réf. du vendeur 9780078028793

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Description du livre 2012. Paperback. Etat : New. 8th. Paperback. The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providi.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 576 pages. 1.010. N° de réf. du vendeur 9780078028793

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Description du livre 2012. Paperback. Etat : New. 8th. Paperback. The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomen.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 576 pages. 1.020. N° de réf. du vendeur 9780078028793

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John W. Mullins, Orville C. Walker
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ISBN 10 : 0078028795 ISBN 13 : 9780078028793
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Description du livre McGraw-Hill Education - Europe, United States, 2012. Paperback. Etat : New. 8th edition. Language: English . Brand New Book. The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. N° de réf. du vendeur AA39780078028793

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John W. Mullins, Orville C. Walker
Edité par McGraw-Hill Education - Europe, United States (2012)
ISBN 10 : 0078028795 ISBN 13 : 9780078028793
Neuf Paperback Quantité disponible : 10
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Description du livre McGraw-Hill Education - Europe, United States, 2012. Paperback. Etat : New. 8th edition. Language: English . Brand New Book. The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. N° de réf. du vendeur AA39780078028793

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John W. Mullins
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ISBN 10 : 0078028795 ISBN 13 : 9780078028793
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Description du livre McGraw-Hill Education, 2012. PAP. Etat : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du vendeur CM-9780078028793

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ISBN 10 : 0078028795 ISBN 13 : 9780078028793
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Description du livre McGraw-Hill Education, 2012. Paperback. Etat : New. Never used!. N° de réf. du vendeur P110078028795

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