Marketing Management: A Strategic Decision-Making Approach

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9780078028793: Marketing Management: A Strategic Decision-Making Approach

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions -- both good and not-so-good -- from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

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John Mullins; Orville C Walker
ISBN 10 : 0078028795 ISBN 13 : 9780078028793
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Description du livre 2012. Soft cover. État : New. book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality Textbook. Different ISBN and cover image with US edition.Fast shipping and ship within 48hours by UPS/DHL global express service to any US destination within 3-5 business days. We do not ship to Po Box, APO and FPO address. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page. Some international textbooks may come with different exercises or cases or chapters compare to US edition. N° de réf. du libraire 001764

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John Mullins; Orville C Walker
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ISBN 10 : 0078028795 ISBN 13 : 9780078028793
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Quick-Text
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Description du livre Irwin Professional Pub, Burr Ridge, Illinois, U.S.A., 2012. Soft cover. État : New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English. Different ISBN and Cover Image with US Edition. Content and Chapters same as US Edition. High Quality Color Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing. Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. N° de réf. du libraire 002089

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John Mullins; Orville C Walker
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Description du livre McGraw-Hill Companies, The. Soft cover. État : New. International Edition. New, International Edition , 8TH Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. N° de réf. du libraire 0078028795

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John Mullins; Orville C Walker
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ISBN 10 : 0078028795 ISBN 13 : 9780078028793
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Description du livre McGraw-Hill/Irwin, 2012. Softcover. État : New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. N° de réf. du libraire C9780078028793

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John Mullins; Orville C Walker
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Description du livre McGraw-Hill, 2012. Soft cover. État : New. Brand new book - nice international edition - fast delivery--. N° de réf. du libraire ABE-10121596131

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John Mullins; Orville C Walker
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ISBN 10 : 0078028795 ISBN 13 : 9780078028793
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Description du livre McGraw-Hill Education, 2012. Softcover. État : New. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order for easy delivery. N° de réf. du libraire 0078028795

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John Mullins; Orville C Walker
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Description du livre 2012. Paperback. État : New. 8th. 205mm x 251mm x 22mm. Paperback. The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomen.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 576 pages. 1.050. N° de réf. du libraire 9780078028793

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Description du livre McGraw-Hill Education. PAPERBACK. État : New. 0078028795. N° de réf. du libraire SKU1001345

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John Mullins; Orville C Walker
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Description du livre 2012. Paperback. État : New. 8th. 205mm x 251mm x 22mm. Paperback. The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providi.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 576 pages. 1.050. N° de réf. du libraire 9780078028793

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John Mullins; Orville C Walker
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ISBN 10 : 0078028795 ISBN 13 : 9780078028793
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The Book Depository US
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Description du livre McGraw-Hill Education - Europe, United States, 2012. Paperback. État : New. 8th Revised edition. 251 x 206 mm. Language: English . Brand New Book. The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions -- both good and not-so-good -- from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. N° de réf. du libraire AA39780078028793

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