The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions -- both good and not-so-good -- from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
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Description du livre 2012. Soft cover. État : New. book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality Textbook. Different ISBN and cover image with US edition.Fast shipping and ship within 48hours by UPS/DHL global express service to any US destination within 3-5 business days. We do not ship to Po Box, APO and FPO address. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page. Some international textbooks may come with different exercises or cases or chapters compare to US edition. N° de réf. du libraire 001764
Description du livre Irwin Professional Pub, Burr Ridge, Illinois, U.S.A., 2012. Soft cover. État : New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English. Different ISBN and Cover Image with US Edition. Content and Chapters same as US Edition. High Quality Color Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing. Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. N° de réf. du libraire 002089
Description du livre McGraw-Hill Education, 2012. Soft cover. État : New. This is a Brand new International Soft Cover Edition. May not included extra materials such access code, card, CD or DVD. Different ISBN number and Cover Page with US Edition but contents same with US.Book was High Quality Glossy Paper Printed. This International Edition might have minor different at the exercise or short test at the end of chapters with US edition in very rare case.DHL/Fedex 3-5 days delivery.Tracking number provided. No P.O Box, APO, FPO address. N° de réf. du libraire 001123
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Description du livre McGraw-Hill Companies, The. Soft cover. État : New. International Edition. New, International Edition , 8TH Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. N° de réf. du libraire 0078028795
Description du livre McGraw-Hill, 2012. Soft cover. État : New. Brand new book - nice international edition - fast delivery--. N° de réf. du libraire ABE-10121596131