Advertising and Promotion: An Integrated Marketing Communications Perspective

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9780078028977: Advertising and Promotion: An Integrated Marketing Communications Perspective
Biographie de l'auteur :

George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

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George E Belch; Michael A Belch
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ISBN 10 : 0078028973 ISBN 13 : 9780078028977
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Description du livre McGraw-Hill/Irwin, U.S.A., 2014. Soft cover. État : New. book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality Textbook. Different ISBN and cover image with US edition. Fast shipping and ship within 48 hours by UPS/DHL global express service to any US destination within 3-5 business days. We do not ship to Po Box, APO and FPO address. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page. Some international textbooks may come with different exercises or cases at the end of chapters compare to US edition. N° de réf. du libraire 003290

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George E Belch; Michael A Belch
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ISBN 10 : 0078028973 ISBN 13 : 9780078028977
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Description du livre McGraw-Hill/Irwin, Blacklick, OH, U.S.A., 2014. Soft cover. État : New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English Different ISBN and Cover Image with US Edition. Contents and Chapters same as US Edition. High Quality Color Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. N° de réf. du libraire 001247

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George E Belch; Michael A Belch
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George E Belch; Michael A Belch
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Description du livre McGraw-Hill/Irwin, 2014. Softcover. État : New. 10. Brand New Softcover International Edition High Quality Color printing(if US edition in color). Ships within 36 hrs from multiple locations including USA, Europe,and Asia. Takes 3-5 business days to your door. Tracking number provided. Great Customer Service.****We ship worldwide****PO Box please provide phone number****No APO/FPO address please****The international edition has different ISBN and Cover design.****PLEASE DROP AN EMAIL,IF YOU HAVE A QUESTION. N° de réf. du libraire ibs-3918

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Description du livre Softcover/Paperback. État : NEW. BRAND NEW *** INTERNATIONAL EDITION ****The main content in chapter has same content as US edition. BOOK ONLY.Main chapter has the same content as US ed Except for ISBN & Cover different from the website. Some International Edition have different questions, cases & exercises at end chapters. Book only DO NOT include supplementary materials. Book ship via EXPRESS SERVICE , normally takes 3-5 business days. CANNOT SHIP to PR, P.O. Box, APO, FPO addresses. It is absolutely legal to use IE book in the USA. Please contact us before you purchase if you have any question about international edition textbooks. N° de réf. du libraire I9780078028977

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Description du livre U.S.A.: McGraw-Hill, 2014. Soft cover. État : New. Etat de la jaquette : New. New, International Edition, 10th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. N° de réf. du libraire 0078028973

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Description du livre McGraw-Hill Higher Education, 2014. Soft cover. État : New. This is ORIGINAL INTERNATIONAL EDITION! **PLEASE READ CAREFULLY BEFORE PURCHASING**! Brand New Original Soft Cover Edition. The main content in chapter has same content as US edition. ISBN and Cover design of international textbook are difference from US edition.Textbook wrapped in Tip Top Condition. Ship from Multiple Locations from Asia Countries. Shipping should take from 3-4 business days within US, Canada, UK, Australia, Japan, and Singapore and other EU countries for ship with EXPEDITE. We do not ship to PO BOX, APO, FPO! Please leave your phone no. for quickly delivery. N° de réf. du libraire 002591

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George E Belch; Michael A Belch
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George E Belch; Michael A Belch
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George E Belch; Michael A Belch
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Description du livre McGraw-Hill, 2014. État : New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a "big picture" approach to planning marketing and promotion programs and coordinating the various communication functions.To understand the role of advertising and promotion in today's business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century. N° de réf. du libraire ABE_book_new_0078028973

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