Articles liés à Marketing Research: An Applied Approach
Synopsis
This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases: 14 new to this edition. The changes to the 5th edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases on a PC disk that accompanies each copy of the book contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC and MYSTAT-PC.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour Marketing Research: An Applied Approach
Image fournie par le vendeur
Marketing Research: An Applied Approach
Edité par
McGraw-Hill College, 1995
ISBN 10 : 0079122523
ISBN 13 : 9780079122520
Ancien ou d'occasion
Couverture rigide
Vendeur : Redux Books, Grand Rapids, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. Hardcover. Pages are clean and unmarked. Covers show very minor shelving wear. Binding is tight, hinges strong.; 100% Satisfaction Guaranteed! Ships same or next business day! N° de réf. du vendeur 132206300028
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Research : An Applied Approach
Edité par
McGraw-Hill Education, 1996
ISBN 10 : 0079122523
ISBN 13 : 9780079122520
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 5 Har/Dsk. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 4329637-6
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Research: An Applied Approach
Edité par
McGraw-Hill College, 1995
ISBN 10 : 0079122523
ISBN 13 : 9780079122520
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.4. N° de réf. du vendeur G0079122523I4N01
Quantité disponible : 1 disponible(s)