Developing Strategies for Competitive Advantage - Couverture souple

McNamee, Patrick B.

Couverture souple

ISBN 10 : 0080377696 ISBN 13 : 9780080377698

Editeur : Pergamon, 1990

Synopsis

How can an organization use strategy to achieve a competitive advantage over its rivals? This book addresses this fundamental issue in strategic planning with a selection of exceptional articles covering two complementary areas: techniques for developing competitive strategies, and case histories, showing how these techniques have been applied to particular situations. The authors pinpoint the crucial factors which help companies, whether smaller firms or multinationals, successfully build sustainable and profitable competitive advantage at the strategic business unit and corporate level.

Détails de l'édition

• Éditeur: Pergamon
• Date d'édition: 1990
• Langue: anglais
• ISBN 10: 0080377696
• ISBN 13: 9780080377698
• Reliure: Broché
• Nombre de pages: 140
• Éditeur: McNamee Patrick B.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible