Micro-Clusters And Networks: The Growth of Tourism - Couverture rigide

Michael, Ewen

 
9780080450964: Micro-Clusters And Networks: The Growth of Tourism
Couverture rigide
ISBN 10 : 0080450962 ISBN 13 : 9780080450964
Editeur : Elsevier Science Ltd, 2006

Synopsis

This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities. The book brings together contemporary views of the potential of clustering theory to promote development in micro-markets, within the paradigm of competition, to create a new framework for regional development that might serve to enhance the growth of small-scale tourism destinations.Microclusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not only why they work but also how community members interact to form successful clusters. The incorporation of networking theory provides the means to explain the role of local community interaction in delivering successful social outcomes. The analysis that is provided clearly has applications for many industries beyond the development of rural and regional tourism destinations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

La Trobe University, Victoria, Australia, Ewen J. Michael, Laila Gibson, C. Michael Hall, Paul Lynch, Richard Mitchell, Alison Morrison, Chrissy Schreiber
Karlstad University, Karlstad, Sweden,
Otaga University, Dunedin, New Zealand,
Strathclyde University, Glasgow, Scotland,
Otaga University, Dunedin, New Zealand,
Strathclyde University, Glasgow, Scotland,
Otaga University, Dunedin, New Zealand

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Elsevier Science Ltd
Date d'édition
2006
Langue
anglais
ISBN 10 
0080450962
ISBN 13 
9780080450964
Reliure
Relié
Nombre de pages
204
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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