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The Golden Rules of Customer Care: How to Turn That One-time Buyer into a Lifetime Customer - Couverture souple

Sewell, Carl; Brown, Paul

 
9780091748449: The Golden Rules of Customer Care: How to Turn That One-time Buyer into a Lifetime Customer

Synopsis

Customer care is an important issue for businesses. All customers, however long-standing, have the choice of whether or not to stay loyal. This book shows how companies can deliver first time, find out what customers want and educate customers into getting the best service for themselves.

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