They didn't know what they were joining...they didn't know why they were joining it...but joining they were. Danny Wallace was bored. Just to see what would happen, he placed a whimsical small ad in a local London paper. It said, simply, "Join Me". Within a month he was receiving letters and emails from intrigued strangers all over the country, eager to sign up. Teachers, mechanics, sales reps, vicars, schoolchildren, pensioners - all pledged allegiance to his cause. None knew what his cause was. Soon he was proclaimed Leader. Increasingly obsessed and possibly power-crazed, he risked losing his sanity and his loyal girlfriend. But who could deny the attraction of a global following of devoted joinees? A modern-day Pied Piper, he travelled the world. From Inverness to Amsterdam, Swindon to Singapore, Paris, Zurich, Crete and Oslo. He became a minor celebrity in Belgium. He had a brush with a criminal mastermind in Devon. He made hundreds of old men all over the world very happy. A book about dreams, ambition and the responsibility that comes with power, this is the true story of a man who created a cult by accident and is proof that while some men were born to lead, others really haven't got a clue.
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Award-winning journalist and producer Danny writes for many publications, including The Independent and The Guardian. Part of the original team behind the British Comedy Award-winning Dead Ringers, also produced the acclaimed cult hit The Boosh, for Radio 4. BBC America recently and bizarrely dubbed him 'one of Britain's most respected journalists', but they were clearly mistaken. He's 25, and lives in an old match factory in Bow.
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