The psychology and science behind our competitive drive by the New York Times number one bestselling author
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Po Bronson and Ashley Merryman have won nine national awards for their reporting on the science of human development, including the PEN USA Literary Award for Journalism and the American Association for the Advancement of Science (AAAS) Award for Outstanding Journalism. Their work has been cited as scientific authority in over 60 peer-reviewed journals. Prior to collaborating, Bronson authored five books, including the number one New York Times bestseller What Should I Do With My Life? Merryman's journalism has appeared in The Washington Post, Newsweek, and numerous other publications. Bronson lives in San Francisco, with his wife and two children. Merryman lives in Los Angeles.
Are you a carrot or a stick person?
Do you play to win or play not to lose?
What is more motivating, catastrophe or success?
Why do some less talented students manage to consistently out-perform their smarter classmates in crucial exams?
Why are men typically prepared to gamble on long odds when women aren't?
Why do so many market-leading companies often unnecessarily cede their no.1 position?
Why do sports teams where the pay differential between players is greatest win more?
The drive to be the fittest has always been at the core of how we understand ourselves, from Sun Tzu and Machiavelli to Adam Smith and Darwin, but how important is the competitive instinct in our everyday lives, and how can understanding it make us better at what we do?
Adaptive competitiveness is much more than wanting to beat a rival. It's a precise combination of of nature and nurture; your biology and psychology in a war for control. Whether you are a student peaking for your final exams or a negotiator securing an incredible deal, a soldier surviving an ambush or an Olympic athlete striving for gold it's the right conditions that make a winner.
Studying competitive arenas from teh workplace, the stockmarket, sport, politics, the military and schools and using the latest findings in genetics, neoscience and behavioural psychology, Po Bronson and Ashley Merryman unveil the astounding, often counterintuitive truths that stand between winning and losing.
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