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Synopsis
A forecast of forthcoming consumer demands and business trends. The author explains how she spots them and how readers can use them to the maximum advantage of their businesses. Her predictions cover areas such as food, shopping, health and beauty, travel, sex and catchphrases.
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Biographie de l'auteur
Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity.
Documented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe.
Popcorn is a graduate of New York University and New York's High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.
Présentation de l'éditeur
Nobody has been more accurate about how to profit from the future than Faith Popcorn, who in her bestselling The Popcorn Report reports on what we'll buy, where we'll work, and what we'll think in the next decade. For the corporate manager and the owner of a "kitchen table" business alike, The Popcorn Report offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture. Here, too, are the market waves that are beginning to dominate your personal and profes-sional lives. Faith reveals how to chart the future's impact on your business, how to capitalize on the newest trends, and the ways in which emerging mar-keting techniques will revive the dying retail market. She also describes what impact these changes will have on your habits at work, at home, and at play. Here is every businessperson's chance to get the word on the future--now.
00-01 William Allen White Children's Book Award Masterlist
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The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s
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The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s
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Paperback. Etat : Very Good. The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780099230618
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The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990.
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ARROW, 1993
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The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s
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The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s
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Arrow Books Ltd, 1993
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The popcorn report - Inconnu
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The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s
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ISBN 13 : 9780099230618
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The Popcorn Report
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Paperback. Etat : Good. 228 pages. cover wornNobody has been more accurate about how to profit from the future than Faith Popcorn, who in her bestselling The Popcorn Report reports on what we'll buy, wh ere we'll work, and what we'll think in the next decade. For the corporate manag. N° de réf. du vendeur 3096ag
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The Popcorn Report : Revolutionary Trend Predictions for Marketing in the 1990s
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Paperback. Etat : Good. Paperback. 228 pages. *** PUBLISHING DETAILS: Hutchinson, UK, 1992. *** CONDITION: This book is in good condition. More specifically: Covers have light creasing. Edges of covers have superficial edgewear and corners are lightly bumped. Spine has minimal reading creases. . Pages are reasonably tanned. *** ABOUT THIS BOOK: Nobody has been more accurate about how to profit from the future than Faith Popcorn, who in her bestselling The Popcorn Report reports on what we'll buy, where we'll work, and what we'll think in the next decade. For the corporate manager and the owner of a "kitchen table" business alike, The Popcorn Report offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture. Here, too, are the market waves that are beginning to dominate your personal and profes-sional lives. Faith reveals how to chart the future's impact on your business, how to capitalize on the newest trends, and the ways in which emerging mar-keting techniques will revive the dying retail market. She also describes what impact these changes will have on your habits at work, at home, and at play. Here is every businessperson's chance to get the word on the future--now. *** Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0099230615. ISBN/EAN: 9780099230618. Inventory No: 25050077. N° de réf. du vendeur 25050077
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