Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn't necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume.
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Alissa Quart is the author of the acclaimed book Branded. She writes opinion pieces and book reviews for The New York Times and features for Lingua Franca, Elle, The Nation and Salon. Her latest book Republic of Outsiders (The New Press, 2013) is a discussion of America's activist subcultures. A former child prodigy, she started writing novels at the age of seven and won numerous national writing competitions. She is a graduate of the Columbia School of Journalism.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : Bahamut Media, Reading, Royaume-Uni
Paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780099458067
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Paperback. Etat : Fair. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn't necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume. N° de réf. du vendeur CIN0099458063A
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP7568083
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Paperback. Etat : Very Good. Branded This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780099458067
Quantité disponible : 2 disponible(s)
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Paperback. Etat : Fair. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn't necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume. N° de réf. du vendeur CIN0099458063A
Quantité disponible : 1 disponible(s)
Vendeur : MusicMagpie, Stockport, Royaume-Uni
Etat : Very Good. 1780554314. 6/4/2026 6:25:14 AM. N° de réf. du vendeur U9780099458067
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Vendeur : Ammareal, Morangis, France
Softcover. Etat : Très bon. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-416-361
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 50092482-20
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Vendeur : Goodwill of Greater Milwaukee and Chicago, Racine, WI, Etats-Unis
Etat : good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. N° de réf. du vendeur SEWV.0099458063.G
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Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR004431444
Quantité disponible : 1 disponible(s)