Strategy of the Dolphin: Winning Elegantly by Coping Powerfully in a World of Turbulent Change - Couverture souple

Lynch, Dudley; Kordis, Paul L.

 
9780099762102: Strategy of the Dolphin: Winning Elegantly by Coping Powerfully in a World of Turbulent Change

Synopsis

The strategy of the "dolphin" has become the new business metaphor for the 1990s. It is a search for what works, for what makes sense, for what will get the job done and goals met. It is a counter to the predominant myths of the business climate, ie the "shark" strategy and the "carp" strategy.

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