Multimedia. Gateway To The Next Millennium, Edition En Anglais - Couverture souple

Collectif; Aston, Robert; Schwarz, Joyce-A

 
9780120656257: Multimedia. Gateway To The Next Millennium, Edition En Anglais

Synopsis

This text synthesizes multimedia market research to serve as a resource for those developing products in or for this market. It also looks at the impact of advances in technology in areas such as the telecommunications industry, film industry, broadcasting, intellectual property, virtual reality and marketing. Features of this publication include: an outline of the multimedia and digital turf wars; a discussion of multimedia and the telephone companies (cable vs. the telcos, interactive television, etc); an overview of broadcasting and multimedia, defining the role of the broadcast networks vs. cable and LANS and ISDN; coverage of intellectual property, copyright issues, and ownership in music, film and video; a discussion of virtual reality; and an analysis of multimedia and future media that includes retailing, universal access, the electronic highway and new directions.

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