Cost-Justifying Usability: An Update for an Internet Age - Couverture souple

Couverture souple

ISBN 10 : 0120958112 ISBN 13 : 9780120958115

Editeur : Morgan Kaufmann Publishers In, 2005

Synopsis

You just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the time--guarantee a robust ROI!--ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others?

In this completely revised and new edition of Cost-Justifying Usability, Randolph G. Bias (University of Texas at Austin, with 25 years' experience as a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Engineering Lifecycle) tackle these and many other problems. It has been updated to cover cost-justifying usability for Web sites and intranets, for the complex applications we have today, and for a host of products--offering techniques, examples, and cases that are unavailable elsewhere. No matter what type of product you build, whether or not you are a cost-benefit expert or a born salesperson, this book has the tools that will enable you to cost-justify the appropriate usability investment.

A propos du livre

À propos des auteurs

Randolph G. Bias is an associate professor in the University of Texas at Austin School of Information. With a Ph.D. in cognitive psychology from The University of Texas at Austin, Bias spent two decades in industry as a human factors professional, addressing software usability for AT&T Bell Labs, IBM, and then BMC Software where he founded and managed the usability department.

Dr. Deborah J. Mayhew is owner and principal of Deborah J. Mayhew & Associates, a consulting firm based in Massachusetts, offering courses and consulting on all aspects of Usability Engineering and user interface design. Clients include American Airlines, AT&T, Ford, Harvard Univeristy, and NASA. Dr. Mayhew received her Ph.D. in Experimental Cognitive Psychology from Tufts University. She is the author of Principles and Guidelines in Software User Interface Design (Prentice Hall), a coeditor of Cost-Justifying Usability (Academic Press), and a contributor to Human Factors and Web Development.

Détails de l'édition

• Éditeur: Morgan Kaufmann Publishers In
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0120958112
• ISBN 13: 9780120958115
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 640
• Éditeur: Bias Randolph G., Mayhew Deborah J.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible