Making Enterprise Information Management (EIM) Work for Business: A Guide to Understanding Information as an Asset provides a comprehensive discussion of EIM. It endeavors to explain information asset management and place it into a pragmatic, focused, and relevant light. The book is organized into two parts. Part 1 provides the material required to sell, understand, and validate the EIM program. It explains concepts such as treating Information, Data, and Content as true assets; information management maturity; and how EIM affects organizations. It also reviews the basic process that builds and maintains an EIM program, including two case studies that provide a birds-eye view of the products of the EIM program. Part 2 deals with the methods and artifacts necessary to maintain EIM and have the business manage information. Along with overviews of Information Asset concepts and the EIM process, it discusses how to initiate an EIM program and the necessary building blocks to manage the changes to managed data and content.
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John Ladley is one of the leading pioneers in the field of Data Governance and Enterprise Information Management. As a consultant, trainer, and author he has over 30 years of coal-face experience dealing with the people and challenges of putting data to work. John has worked with clients across a range of sectors, bringing pragmatic insights to the management and governance of data as an asset and the leadership of data-related organisation transformation. John is also a founder of the Data Leaders' Organisation, a collaborative think-tank of industry experts working to promote good practices in data management. John's books include two editions of Data Governance: How to Design, Deploy, and Sustain an Effective Data Governance Program and Making Enterprise Information Management (EIM) Work for Business: A Guide to Understanding Information as an Asset. John is a regular keynote speaker at data industry conferences worldwide.
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