Articles liés à Marketing Island Destinations

Marketing Island Destinations - Couverture rigide

 
9780123849090: Marketing Island Destinations
Couverture rigide
ISBN 10 : 0123849098 ISBN 13 : 9780123849090
Editeur : Routledge, 2010

Synopsis

Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Acolla Lewis-Cameron, Sherma Roberts

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2010
Langue
anglais
ISBN 10 
0123849098
ISBN 13 
9780123849090
Reliure
Relié
Nombre de pages
186
Éditeur
Lewis Acolla, Roberts Sherma
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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