Articles liés à Biomedical Communications: Purpose, Audience, and Strategies

Biomedical Communications: Purpose, Audience, and Strategies - Couverture souple

Miller, Jon D.

 
9780124967519: Biomedical Communications: Purpose, Audience, and Strategies
Couverture souple
ISBN 10 : 0124967515 ISBN 13 : 9780124967519
Editeur : Academic Press, 2001

Synopsis

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to thenonscientist. Biomedical Communications/ illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public. TOPICS COVERED: * Using Research to Improve Biomedical Communications* The Public Understanding of Biomedical Science* Strategies for Communications to Consumers* Public Attitudes Toward Biotechnology Issues

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.

TOPICS COVERED:

* Using Research to Improve Biomedical Communications
* The Public Understanding of Biomedical Science
* Strategies for Communications to Consumers
* Public Attitudes Toward Biotechnology Issues

Biographie de l'auteur

Jon D. Miller, Northwestern Medical School, Chicago, Illinois, U.S.A.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Academic Press
Date d'édition
2001
Langue
anglais
ISBN 10 
0124967515
ISBN 13 
9780124967519
Reliure
Broché
Nombre de pages
472
Coordonnées du fabricant
non disponible
Personne responsable
Barbara Criscuolo
b.criscuolo@lswr.it

Via Spadolini, 7
Milano
20141
Italie