Electronic Commerce 2004: A Managerial Perspective - Couverture rigide

Turban, Efraim; King, David; Lee, Jae K.; Viehland, Dennis

Couverture rigide

ISBN 10 : 0130094935 ISBN 13 : 9780130094933

Editeur : Pearson, 2003

Synopsis

For undergraduate and graduate courses in Electronic Commerce and Business Issues.

The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce―how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.

A propos du livre

Présentation de l'éditeur

For undergraduate and graduate courses in Electronic Commerce and Business Issues.

The purpose of this #1 selling E-Commerce text is to describe the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book for beginners as well as graduate students in e-commerce. It is clear, simple, well-organized, and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, making the concepts presented come alive for students.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0130094935
• ISBN 13: 9780130094933
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 752
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie