Marketing Management: An Asian Perspective - Couverture souple

Kotler, Philip; Chin-Tiong, Tan; Swee-Hoon, Ang; Siew-Meng, Leong

Couverture souple

ISBN 10 : 0130109800 ISBN 13 : 9780130109804

Editeur : Addison Wesley, 2000

Synopsis

Appropriate for capstone undergraduate and graduate courses.

The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing.

A propos du livre

Présentation de l'éditeur

Appropriate for capstone undergraduate and graduate courses.

The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing.

Détails de l'édition

• Éditeur: Addison Wesley
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0130109800
• ISBN 13: 9780130109804
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 920
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie