Management Communication: A Case Analysis Approach - Couverture rigide

O'Rourke, James S.

Couverture rigide

ISBN 10 : 0130109967 ISBN 13 : 9780130109965

Editeur : Pearson Education (US), 2000

Synopsis

For upper-level undergraduate courses in Advanced Business Communication, Organizational Communication, or Managerial Communication, and for first-year graduate courses in Management Communication. As business goes global and begins to move at e-speed, how will management communication change for students of business? This book takes a strategic approach to management thought and action, focusing on communication in transition, communication ethics, listening and feedback, communicating nonverbally, communicating in intercultural and international contexts, managing conflict, business meetings, and dealings with the media. A thoroughly up-to-date approach to business writing and speaking makes this the one text to have for advanced and graduate-level instruction. More than two dozen original case studies and role-playing exercises bring realism and relevance to classroom discussion and learning assessment. Unique chapters not found in other texts: E.g., "Communication Ethics"; "Communicating in Intercultural and International Contexts"; "Business Meetings That Work"; "Conflict Management"; and "Management Communications in Transition". Separate chapters on interpersonal communication skills: includes "Effective Listening"; "Effective Feedback"; and "Nonverbal Communication" . More than 30 original case studies: Focuses on every subject in the book. A fun-to-read, journalistic writing style; Compares to reading the current edition of Fast Company, Business Week, or The Wall Street Journal. Integrated Ethics and Decision Making Philosophy. An important chapter on dealing with the news media: Examines the often tenuous but unavoidable relationship that business organizations and their managers have with the news media. .

A propos du livre

Quatrième de couverture

The Second Edition of Management Communication: A Case-Analysis Approach has been updated to include:

• A completely new chapter devoted to technology.
• Seven new case studies, including:
  • The Augusta National Golf Club: Membership for Women or Staying the Course?
  • The Soul of Dell: The Value of Corporate Philosophy Statements.
  • Arthur Andersen LLP: An Accounting Firm in Crisis.
  • Vitruvius Sportswear, Inc.: A Question of Online Privacy.
  • Cerner Corporation: A Stinging Office Memo Boomerangs.
  • Hershey Foods, Inc.: It's Time to Kiss and Make Up.
  • Bayer AG: Anthrax and Cipro.
• New examples, illustrations, and topic discussions in every chapter.
• Newly revised material to reflect changes in business and society since 9/11.
• Updated classroom questions and discussion points in every chapter.
• New writing and speaking assignment in each chapter.
• Newly revised appendix on "Analyzing a Case Study," and a new appendix on "Writing a Case Study."

Présentation de l'éditeur

For managerial communication courses.

Strategic communication methods that support the development of ethical and effective managers at all levels of business.

For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.

In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.

Détails de l'édition

• Éditeur: Pearson Education (US)
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0130109967
• ISBN 13: 9780130109965
• Reliure: Relié
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible