Articles liés à Management Communication: A Case Analysis Approach
Synopsis
Book by ORourke James S
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
The Second Edition of Management Communication: A Case-Analysis Approach has been updated to include:
- A completely new chapter devoted to technology.
- Seven new case studies, including:
- The Augusta National Golf Club: Membership for Women or Staying the Course?
- The Soul of Dell: The Value of Corporate Philosophy Statements.
- Arthur Andersen LLP: An Accounting Firm in Crisis.
- Vitruvius Sportswear, Inc.: A Question of Online Privacy.
- Cerner Corporation: A Stinging Office Memo Boomerangs.
- Hershey Foods, Inc.: It's Time to Kiss and Make Up.
- Bayer AG: Anthrax and Cipro.
- New examples, illustrations, and topic discussions in every chapter.
- Newly revised material to reflect changes in business and society since 9/11.
- Updated classroom questions and discussion points in every chapter.
- New writing and speaking assignment in each chapter.
- Newly revised appendix on "Analyzing a Case Study," and a new appendix on "Writing a Case Study."
Présentation de l'éditeur
For managerial communication courses.
Strategic communication methods that support the development of ethical and effective managers at all levels of business.
For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.
In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson Education (US)
- Date d'édition2000
- ISBN 10 0130109967
- ISBN 13 9780130109965
- ReliureRelié
- Langueanglais
- Nombre de pages352
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Management Communication: A Case-Analysis Approach
Edité par
Prentice Hall, 2000
ISBN 10 : 0130109967
ISBN 13 : 9780130109965
Ancien ou d'occasion
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Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.3. N° de réf. du vendeur G0130109967I2N00
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Image d'archives
Management Communication: A Case-Analysis Approach
Edité par
Pearson Education, 2000
ISBN 10 : 0130109967
ISBN 13 : 9780130109965
Ancien ou d'occasion
Couverture rigide
Vendeur : Top Notch Books, Tolar, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hard Cover. Etat : Very Good. No Jacket. Gloss pictorial boards have only light wear. Pages are clean, text has no markings, binding is sound. Prior owner name on feb. Size: 4to - over 9¾" - 12" tall. Ex Libris. N° de réf. du vendeur 126962
Quantité disponible : 1 disponible(s)