The Marketing Research Process:Fifth edition - Couverture rigide

Tiu Wright, Len

 
9780130117533: The Marketing Research Process:Fifth edition
Couverture rigide
ISBN 10 : 0130117536 ISBN 13 : 9780130117533
Editeur : Ft PrenticeHall, 2000

Synopsis

The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that focuses on the process of conducting successful market research. The student is guided through this process in a logical and systematic way commencing with initial exploratory research and ending with media selection, planning and monitoring.
In addition to this the European based examples and up-to-date nature of the book have ensured its popularity throughout four editions.This fifth edition has been updated to take account of changes within the dynamic marketing environment. Specifically there is greater coverage of:
· the impact of information technology and database marketing on the market research industry;
· business to business marketing research with an entirely new chapter devoted to this important topic;
· the international dimensions of marketing research.The Marketing Research Process has long been regarded as a practical text for marketing research. This new edition includes recent case material and end of chapter questions designed to test students' understanding. The book provides a sound foundation for the students of marketing research on degree programmes in universities and for those studying on professional courses in market research from the Market Research Society and the Chartered Institute of Marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that focuses on the process of conducting successful market research. The student is guided through this process in a logical and systematic way commencing with initial exploratory research and ending with media selection, planning and monitoring.
In addition to this the European based examples and up-to-date nature of the book have ensured its popularity throughout four editions.This fifth edition has been updated to take account of changes within the dynamic marketing environment. Specifically there is greater coverage of:
· the impact of information technology and database marketing on the market research industry;
· business to business marketing research with an entirely new chapter devoted to this important topic;
· the international dimensions of marketing research. The Marketing Research Process has long been regarded as a practical text for marketing research. This new edition includes recent case material and end of chapter questions designed to test students' understanding. The book provides a sound foundation for the students of marketing research on degree programmes in universities and for those studying on professional courses in market research from the Market Research Society and the Chartered Institute of Marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Ft PrenticeHall
Date d'édition
2000
Langue
anglais
ISBN 10 
0130117536
ISBN 13 
9780130117533
Reliure
Relié
Numéro d'édition
5
Nombre de pages
496
Coordonnées du fabricant
non disponible
Personne responsable
GS1 Slovakia
https://www.gs1sk.org

Nantersk� 23
Žilina
010 08
Slovaquie

Autres éditions populaires du même titre

9780132028394: The Marketing Research Process

Edition présentée

ISBN 10 :  0132028395 ISBN 13 :  9780132028394
Editeur : Pearson Education Limited, 1995
Couverture rigide