Guide to Managerial Communication: Effective Business Writing and Speaking - Couverture souple

Munter, Mary M.

Couverture souple

ISBN 10 : 0130133817 ISBN 13 : 9780130133816

Editeur : Pearson, 1999

Synopsis

For MBA, executive, and junior/senior-level courses in Management Communication or Business Communication. It could also be a supplementary text in Introduction to Business and other courses requiring students to give presentations.

Written by an experienced professor, leader, and consultant in the field of management communication, this succinct and down-to-earth guide summarizes and reviews communication, writing and speaking strategies―arming students with the know-how, techniques, and skills to deal successfully with the managerial communication issues they will face as future business professionals.

A propos du livre

Quatrième de couverture

This book is written for you if you need to communicate in today's business or professional environment.

• The thought of giving a presentation is making you nervous. How can you relax?
• How can you write faster and more succinctly?
• How can you use PowerPoint to create more effective slides?
• How can you communicate effectively in different cultures?
• How can you enhance your credibility and persuasiveness?
• How can you write email that will be read?

This newly-revised sixth edition summarizes practical skills for communication strategy, writing, and speaking.

• SHORT: summarizing results and techniques
• PROFESSIONAL: practical and useful
• READABLE: clear, direct, easy to skim

Présentation de l'éditeur

For MBA, executive, and junior/senior-level courses in Management Communication or Business Communication. It could also be a supplementary text in Introduction to Business and other courses requiring students to give presentations.

Written by an experienced professor, leader, and consultant in the field of management communication, this succinct and down-to-earth guide summarizes and reviews communication, writing and speaking strategies—arming students with the know-how, techniques, and skills to deal successfully with the managerial communication issues they will face as future business professionals.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0130133817
• ISBN 13: 9780130133816
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie