Market-Based Management: Strategies for Growing Customer Value and Profitability - Couverture souple

Best, Roger J.

 
9780130145468: Market-Based Management: Strategies for Growing Customer Value and Profitability
Couverture souple
ISBN 10 : 0130145467 ISBN 13 : 9780130145468
Editeur : Pearson, 2000

Synopsis

Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded coverage of developing a Marketing Plan in Chapter 14 *More consumer examples integrated throughout the text *End-of-chapter application problems (solutions are in the Instructor's Manual) *Glossary has been added to the end of the text *A focus on the fundamental need for businesses to attract, satisfy and retain customers *Coverage that goes beyond marketing fundamentals - Features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For courses in Marketing Management and Marketing Strategy.

Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2000
Langue
anglais
ISBN 10 
0130145467
ISBN 13 
9780130145468
Reliure
Broché
Numéro d'édition
2
Nombre de pages
416
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie