Introduction to Integrated Marketing Communications: First Canadian Edition - Couverture rigide

Burnett, John; Moriarty, Sandra; Grant PH.D., Stephen E.

Couverture rigide

ISBN 10 : 013015668X ISBN 13 : 9780130156686

Editeur : Prentice-Hall (Canada), 2000

Synopsis

Appropriate for introductory university and college courses in Advertising, Marketing Communications, and Promotions.

This full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then illustrate how they can be used for maximum efficiency through a coordinated planning process.

A propos du livre

Présentation de l'éditeur

Appropriate for introductory university and college courses in Advertising, Marketing Communications, and Promotions.

This full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then illustrate how they can be used for maximum efficiency through a coordinated planning process.

Détails de l'édition

• Éditeur: Prentice-Hall (Canada)
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 013015668X
• ISBN 13: 9780130156686
• Reliure: Relié
• Nombre de pages: 640
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie