Advertising: Principles and Practice - Couverture rigide

Wells, William; Etc.; Burnett, John; Moriarty, Sandra

Couverture rigide

ISBN 10 : 0130162051 ISBN 13 : 9780130162052

Editeur : Prentice-Hall, 1991

Synopsis

Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.

A propos du livre

Présentation de l'éditeur

For introductory courses in advertising.

 

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

An accessible, well-written, and student-friendly approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Présentation de l'éditeur

<>An accessible and well-written approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

 

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Détails de l'édition

• Éditeur: Prentice-Hall
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 0130162051
• ISBN 13: 9780130162052
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 732
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible