Consumer Behavior: A Framework - Couverture souple

Mowen, John C.; Minor, Michael S.

 
9780130169723: Consumer Behavior: A Framework
Couverture souple
ISBN 10 : 0130169722 ISBN 13 : 9780130169723
Editeur : Pearson, 2000

Synopsis

For undergraduate and MBA-level courses in consumer behavior.

A slimmed down and thoroughly revised version of Mowen and Minor's Consumer Behavior. Written to provide a concise, yet complete review of consumer behavior. The text contains the material that students need to understand the consumer and to develop managerial strategies to market products.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

JOHN C. MOWEN is Regents Professor at Oklahoma State University. John has served as President of the Society for Consumer Psychology and has published over 50 articles in journals including the Journal of Marketing, the Journal of Marketing Research, the Journal of Personality and Social Psychology, the Journal of Consumer Psychology, the Journal of Applied Psychology, and the Journal of Public Policy and Marketing. Active in his community, John helped to found the Mission of Hope Shelter for the Homeless. He is also an avid golfer and an inept but active water gardener.

MICHAEL S. MINOR is Professor of Marketing and International Business and Department Chair at the University of Texas-Pan American. He holds a Ph.D. from Vanderbilt University and did other graduate work at American University, Cornell University, and Oklahoma State University. His research focuses on group influences on consumer behavior, marketing strategy, and international business issues. He has published nearly two dozen articles in journals, including the Journal of International Business Studies, the Journal of Consumer Marketing, International Studies of Management and Organization, and the Journal of Services Marketing. His consulting experience includes work for the United Nations, and he lived in Asia for a number of years.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2000
Langue
anglais
ISBN 10 
0130169722
ISBN 13 
9780130169723
Reliure
Broché
Nombre de pages
354
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie