Electronic Commerce Relationships: Trust by Design - Couverture souple

Keen, Peter G. W.; Ballance, Craigg; Chan, Sally; Schrump, Steve

Couverture souple

ISBN 10 : 0130170372 ISBN 13 : 9780130170378

Editeur : Prentice Hall, 1999

Synopsis

The goal of this book is a clear, no hype, interpretation of what is happening with the growth of the EC-not only to address the profound ways that it is affecting the business community-but also to provide a framework for the sale and effective use of EC in any of its forms. The book will provide the reader with several things: A no nonsense approach to the key issues surrounding EC-such as risk migration, trust, control, audit, and security; an interpretation of where EC technology is and where it is going; recommendations and realistic suggestions on how to gain from using EC-removing the myths and unfulfilled promises of technology.

A propos du livre

À propos de l'auteur

The authors are all recognized leaders in E-commerce, with distinguished histories of writing, consulting, and developing electronic business solutions for major corporations.

À propos de la quatrième de couverture

1703G-3

The definitive guide to building e-business relationships with trust Maximizing certainty, confidentiality, and privacy Identifying E-commerce risks and cost-effective solutions for controlling them What's most important to secure-and why

This is the first book to focus on the challenge at the heart of the e-business revolution: building long-term relationships of trust between buyers, sellers, and partners. In Electronic Commerce Relationships: Trust by Design, four expert authors present today's best practices for designing trust into any E-commerce system. Start by understanding the key elements of trust in E-commerce-certainty, confidentiality, and privacy-and then learn to build systems that deliver all three. Discover no-nonsense, proven techniques for E-commerce risk mitigation, trust, control, audit, and security-along with specific recommendations and processes you can implement now. Coverage includes:

• Cost-effective security measures that augment business relationships instead of intruding on them
• Privacy and other key issues in global markets
• New internal and external audit and compliance techniques specifically designed for E-commerce
• Managing E-commerce projects that include in-house and outsourced elements

Electronic Commerce Relationships: Trust by Design brings together profound insight not only into today's state-of-the-art in E-commerce, but also the future-including the best ways to manage uncertainty and anticipate key challenges so they can be resolved successfully. If you're determined to be an E-commerce leader-not just a player-no other book offers this much value.

"EC is clearly the future for business-and EC relationships will be the key factor for success. The authors have focused on this important issue that will affect all industries. With Electronic Commerce Relationships: Trust by Design, they help us all understand the reason e-commerce has become so crucial." -W. Brian Edwards, President & CEO, BCE Emergis

By four world leaders in E-commerce:

Détails de l'édition

• Éditeur: Prentice Hall
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0130170372
• ISBN 13: 9780130170378
• Reliure: Broché
• Nombre de pages: 247
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible