Articles liés à Integrated Advertising, Promotion, and Marketing Communicati...
Synopsis
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.
This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de la quatrième de couverture
Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.
- Sample plans are included for all combinations of business types―product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
- Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
- The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
- Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
- Instructions and row-by-row help are provided throughout the software.
- Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Integrated Advertising Promoti
Edité par
Pearson College Div, 2002
ISBN 10 : 0130175781
ISBN 13 : 9780130175786
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00106828769
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EUR 9,84
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Expédition nationale : Etats-Unis
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Integrated Advertising, Promotion, and Marketing Communications
Edité par
Pearson College Div, 2002
ISBN 10 : 0130175781
ISBN 13 : 9780130175786
Ancien ou d'occasion
Couverture rigide
Vendeur : -OnTimeBooks-, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. N° de réf. du vendeur OTV.0130175781.VG
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Expédition nationale : Etats-Unis
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Integrated Advertising, Promotion, and Marketing Communications
Edité par
Pearson College Div, 2002
ISBN 10 : 0130175781
ISBN 13 : 9780130175786
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0130175781I4N01
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EUR 13,41
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Expédition nationale : Etats-Unis
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Integrated Advertising, Promotion, and Marketing Communications
Edité par
Pearson Education, Limited, 2001
ISBN 10 : 0130175781
ISBN 13 : 9780130175786
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Har/Cdr. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 47003820-20
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