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Integrated Advertising, Promotion, and Marketing Communication - Couverture rigide

Clow, Kenneth E.; Baack, Donald E.

 
9780130175786: Integrated Advertising, Promotion, and Marketing Communication
Couverture rigide
ISBN 10 : 0130175781 ISBN 13 : 9780130175786
Editeur : Pearson, 2001

Synopsis

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.

  • Sample plans are included for all combinations of business types―product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
  • Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
  • The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
  • Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others.
  • Instructions and row-by-row help are provided throughout the software.
  • Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2001
Langue
anglais
ISBN 10 
0130175781
ISBN 13 
9780130175786
Reliure
Relié
Numéro d'édition
1
Nombre de pages
638
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie