Essentials of Strategic Management - Couverture souple

Hunger, J. David; Wheelen, Thomas L.

Couverture souple

ISBN 10 : 0130196002 ISBN 13 : 9780130196002

Editeur : Pearson, 2000

Synopsis

Book by Wheelen Thomas L Hunger J David

A propos du livre

Quatrième de couverture :

Written by the best-selling author team of J. David Hunger and Thomas L. Wheelen, this concise and no-nonsense book cuts no corners in providing you with the essentials—and just the essentials—of the most important concepts and techniques in strategic management.

Rigorous yet manageable, the book's ten carefully crafted chapters include examples, thought-provoking vignettes, and relevant research studies all geared to help you understand the key topics in strategic management.

This new edition will show you:

• The cncept of the learning organization as a way to involve everyone in strategic management.
• The impact of hyper-competition on industry analysis and competitive strategy.
• How value chain analysis can be used to assess a company's strengths and weaknesses.
• The importance of core and distinctive competencies.

For more information on learning and teaching aids available with this Second Edition, visit: www.prenhall.com/phbusiness

Présentation de l'éditeur :

For undergraduate and graduate courses in Strategic Management and Business Policy.

A short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal as are examples. Essentials of Strategic Management is suitable for a variety of strategy courses and may also be used in corporate and executive training programs. Serves as an excellent supplement to cases and simulations.

À propos de cette édition

• Éditeur: Pearson
• Date d'édition: 2000
• ISBN 10: 0130196002
• ISBN 13: 9780130196002
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 203