Strategic Thinking: An Executive Perspective - Couverture souple

De Kluyver Ph.D., Cornelis A.

Couverture souple

ISBN 10 : 0130209953 ISBN 13 : 9780130209955

Editeur : Pearson, 1999

Synopsis

For graduate and executive level courses in Strategic Management and Strategic Thinking.

Technology and global events are changing the corporate environment at a furious pace. For a corporation to succeed, it must keep up with these changes and with new ways of strategic thinking. This book is one of the only brief, up-to-date, truly readable overviews of the field of strategy―an ideal companion volume to case analysis. It is more comprehensive than other texts, which focus only on a particular aspect of strategy or deal strictly with more tactical operational issues. The book's conversational tone, topical coverage, and practical approach provide a broad perspective on the major issues in strategy development. Topics are placed in context through the use of real examples and, where appropriate, relevant historical references.

A propos du livre

Présentation de l'éditeur

For graduate and executive level courses in Strategic Management and Strategic Thinking.

Technology and global events are changing the corporate environment at a furious pace. For a corporation to succeed, it must keep up with these changes and with new ways of strategic thinking. This book is one of the only brief, up-to-date, truly readable overviews of the field of strategy—an ideal companion volume to case analysis. It is more comprehensive than other texts, which focus only on a particular aspect of strategy or deal strictly with more tactical operational issues. The book's conversational tone, topical coverage, and practical approach provide a broad perspective on the major issues in strategy development. Topics are placed in context through the use of real examples and, where appropriate, relevant historical references.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0130209953
• ISBN 13: 9780130209955
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible