Effective Public Relations: International Edition - Couverture souple

Cutlip, Scott M.; Center, Allen H.; Broom, Glen M.

Couverture souple

ISBN 10 : 0130254452 ISBN 13 : 9780130254450

Editeur : Pearson, 1999

Synopsis

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.

A propos du livre

Présentation de l'éditeur

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0130254452
• ISBN 13: 9780130254450
• Reliure: Broché
• Nombre de pages: 592
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie