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Synopsis
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Quatrième de couverture
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." — Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." — Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." — Dan Nimer, President, DNA Group
Présentation de l'éditeur
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Routledge, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Couverture souple
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. N° de réf. du vendeur M0013026248X-V
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Prentice Hall, 2002
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130262486. N° de réf. du vendeur 8724500
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Prentice Hall, 2002
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780130262486. N° de réf. du vendeur 8724499
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Routledge, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.01. N° de réf. du vendeur G013026248XI4N00
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Routledge, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.01. N° de réf. du vendeur G013026248XI4N10
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Routledge, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.01. N° de réf. du vendeur G013026248XI4N00
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Routledge, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.01. N° de réf. du vendeur G013026248XI4N00
Quantité disponible : 1 disponible(s)
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Routledge (edition 3), 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. 3. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. N° de réf. du vendeur 013026248X-11-1
Quantité disponible : 1 disponible(s)
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A Guide to Profitable Decision Making: A Guide to Profitable Decision Making: A Guide to Profitable Decision Making: United States Edition
Edité par
Routledge, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Couverture rigide
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002667298
Quantité disponible : 3 disponible(s)
Image d'archives
The Strategy And Tactics Of Pricing
Edité par
Prentice Hall, 2002
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Couverture rigide
Vendeur : Library House Internet Sales, Grand Rapids, OH, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : Good. Etat de la jaquette : Fair. Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Some subjects discussed include costs and their effects on pricing decisions, financial analysis, influencing the purchase decision, and life cycle pricing. Other topics include value-based sales and negotiation, segmented pricing, pricing in the marketing mix, channel strategy, measuring perceived value and price sensitivity, and ethical and legal constraints on pricing. There is an expanded and revised chapter on managing value perceptions and price expectations; and more examples particularly relating to e-commerce. Ex-Libris and is stamped as such. Solid binding. Moderate edgewear on the boards. Binding is very loose. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. N° de réf. du vendeur 123641529
Quantité disponible : 1 disponible(s)