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Synopsis
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de la quatrième de couverture
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Routledge, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Couverture souple
Vendeur : Zoom Books Company, Lynden, WA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZBV.013026248X.VG
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EUR 4,42
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Expédition nationale : Etats-Unis
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: United States Edition
Edité par
Pearson, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Fair. Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning. N° de réf. du vendeur CIN013026248XA
Acheter D'occasion
EUR 4,43
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: United States Edition
Edité par
Pearson, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Good. Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning. N° de réf. du vendeur 00080436145
Acheter D'occasion
EUR 4,43
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Routledge, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
paperback
Vendeur : New Legacy Books, Annandale, NJ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Acceptable. The dust jacket shows normal wear. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations! N° de réf. du vendeur mon0000156243
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Expédition nationale : Etats-Unis
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Image fournie par le vendeur
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Routledge, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Couverture souple
Vendeur : ZBK Books, Carlstadt, NJ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. N° de réf. du vendeur ZWV.013026248X.VG
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Image d'archives
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Routledge, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
paperback
Vendeur : HPB-Emerald, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_475802947
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Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Routledge, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
paperback
Vendeur : HPB-Ruby, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_430764546
Acheter D'occasion
EUR 2,68
Expédition à EUR 3,34
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
Edité par
Routledge, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
paperback
Vendeur : HPB-Diamond, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_476496000
Acheter D'occasion
EUR 2,68
Expédition à EUR 3,34
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: United States Edition
Edité par
Pearson, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardback. Etat : Fair. Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning. N° de réf. du vendeur CIN013026248XA
Acheter D'occasion
EUR 6,26
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: United States Edition
Edité par
Pearson, 2001
ISBN 10 : 013026248X
ISBN 13 : 9780130262486
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardback. Etat : Good. Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning. N° de réf. du vendeur CIN013026248XG
Acheter D'occasion
EUR 6,26
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 13 disponible(s)