Retail Management: A Strategic Approach - Couverture rigide

Berman, Barry R.; Evans, Joel R.

Couverture rigide

ISBN 10 : 0130263346 ISBN 13 : 9780130263346

Editeur : Pearson, 2000

Synopsis

For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs.

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

A propos du livre

À propos de l'auteur

BARRY BERMAN (Ph.D. in Business with majors in Marketing and Behavioral Science) is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. JOEL R. EVANS (Ph.D. in Business with majors in Marketing and Public Policy) is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University.

While at Hofstra, each has been honored as a faculty inductee in Beta Gamma Sigma honor society, received multiple Dean's Awards for service, and been selected as the Teacher of the Year by the Hofstra M.B.A. Association. For several years, Drs. Berman and Evans were co-directors of Hofstra's Retail Management Institute and Business Research Institute. Both regularly teach undergraduate and graduate courses to a wide range of students.

Barry Berman and Joel R. Evans have worked together for more than 20 years in co-authoring several best-selling texts, including Retail Management: A Strategic Approach, Eighth Edition. They have also consulted for a wide variety of clients, ranging from small "mom-and-pop" retailers to Fortune 500 companies. They are co-founders of the American Marketing Association's Special Interest Group in Retailing and Retail Management, and currently serve on its board. They recently co-chaired the Academy of Marketing Science/American Collegiate Retailing Association's triennial conference. "Retailing 2000: Launching the New Millennium." In 1999, they were featured speakers at the annual meeting of the National Retail Federation, the world's largest retailing trade association. Each has a chapter on retailing in the most recent edition of Dartnell's Marketing Manager's Handbook

Barry and Joel are both active Web practitioners (and surfers), and they have written and developed all of the content for the comprehensive, interactive Web site that accompanies Retail Management (www.prenhall.com/bermanevans ). They may be reached through the Web site or by writing to mktbxb@Hofstra.edu (Barry Berman) and mktjre@Hofstra.edu (Joel R. Evans).

À propos de la quatrième de couverture

Capture the new spirit of retailing in an e-Commerce world in Retail Management, eighth edition

• Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
• Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls.
• Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies.
• A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more.

come and visit us at:

• www.prenhall.com/bermanevans

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0130263346
• ISBN 13: 9780130263346
• Reliure: Relié
• Nombre de pages: 746
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie