Strategic Management: Concepts and Cases - Couverture rigide

David, Fred R.

Couverture rigide

ISBN 10 : 0130269956 ISBN 13 : 9780130269959

Editeur : Pearson, 2000

Synopsis

For undergraduate/graduate-level courses in Strategic Management, Strategy, and Business Policy.

Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter―globalization, the natural environment, and e-commerce. Numerous Experiential Exercises―and the most up-to-date compilation of real-world company cases ever assembled in a business policy text―provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in today's dynamic business environment.

A propos du livre

Quatrième de couverture

The most widely used strategic management text in the world is now better than ever!

Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management — one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more:

• A new box on e-commerce appears in every chapter
• A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter
• Up-to-date international coverage has been integrated throughout the text
• Over 50 Experiential Exercises that help you learn new management skills
• A practical — not theoretical — orientation that shows you how to apply what you're reading about
• Available with "Mastering Strategy" — the most extensive cross-platform business education resource in the world
• MYPHLIP — Prentice Hall's industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.

Présentation de l'éditeur

For undergraduate/graduate-level courses in Strategic Management, Strategy, and Business Policy.

Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Numerous Experiential Exercises—and the most up-to-date compilation of real-world company cases ever assembled in a business policy text—provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in today's dynamic business environment.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0130269956
• ISBN 13: 9780130269959
• Reliure: Relié
• Nombre de pages: 768
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie