Cases in Strategic Marketing Management: Business Strategies in Muslim Countries - Couverture souple

Quelch, John A.

Couverture souple

ISBN 10 : 0130283576 ISBN 13 : 9780130283573

Editeur : Pearson, 2001

Synopsis

For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy.

With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges―and opportunities―Western companies can expect to encounter when marketing in Muslim countries.

A propos du livre

Présentation de l'éditeur

For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy.

With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges—and opportunities—Western companies can expect to encounter when marketing in Muslim countries.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0130283576
• ISBN 13: 9780130283573
• Reliure: Broché
• Nombre de pages: 178
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie