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Real-World Application
Through corporate involvement and detailed presentation, Technology Strategies for the Hospitality Industry is a partnership book between industry and academia, which provides the reader with a current and thorough text on the hospitality industry's technical side, in an easy-to-follow format.
Core Concepts and Industry SpecificsThis eleven-chapter text is divided into two parts. Part one provides the future manager with a rock-solid foundation of technical themes from hardware and software, to networks and security. Part two details departmental-specific applications such as restaurant management systems and global distribution systems, as well as strategies for business intelligence and system procurement decisions.
For undergraduate/graduate-level courses in Hospitality Information Systems, and Fundamentals of Hospitality Systems.
Cutting edge in perspective, this is the first text to view Hospitality Information Systems as a source for business growth as well as a cost center. Exceptionally practical in approach, it explores current industry uses, and features case studies, industry interviews, and an interactive web page. Students learn how to develop new business strategies and tools, including database marketing, redefining the product mix, and working within the new developmental structure of service sector organizations.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
EUR 32,99
De Allemagne vers Etats-Unis
Description du livre Etat : Neu. Neu. N° de réf. du vendeur INF1000104212