Technology Strategies: For the Hospitality Industry - Couverture souple

Nyheim, Peter D.; McFadden, Francis M.; Connolly, Daniel J.

Couverture souple

ISBN 10 : 0130305049 ISBN 13 : 9780130305046

Editeur : Pearson, 2004

Synopsis

For undergraduate/graduate-level courses in Hospitality Information Systems, and Fundamentals of Hospitality Systems.

Cutting edge in perspective, this is the first text to view Hospitality Information Systems as a source for business growth as well as a cost center. Exceptionally practical in approach, it explores current industry uses, and features case studies, industry interviews, and an interactive web page. Students learn how to develop new business strategies and tools, including database marketing, redefining the product mix, and working within the new developmental structure of service sector organizations.

A propos du livre

À propos de l'auteur

Peter D. Nyheim is an instructor of technology in Drexel University's Department of Hospitality Management.

Francis M. McFadden is an associate professor in Drexel University's Department of Hospitality Management.

Daniel J. Connolly is an assistant professor in Hotel, Restaurant, and Tourism Management, and Information Technology and Electronic Commerce at the University of Denver.

À propos de la quatrième de couverture

Real-World Application

Through corporate involvement and detailed presentation, Technology Strategies for the Hospitality Industry is a partnership book between industry and academia, which provides the reader with a current and thorough text on the hospitality industry's technical side, in an easy-to-follow format.

Core Concepts and Industry Specifics

This eleven-chapter text is divided into two parts. Part one provides the future manager with a rock-solid foundation of technical themes from hardware and software, to networks and security. Part two details departmental-specific applications such as restaurant management systems and global distribution systems, as well as strategies for business intelligence and system procurement decisions.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0130305049
• ISBN 13: 9780130305046
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie