Manageing Technology and Innovation for Competitive Advantage - Couverture souple

Narayanan, V.K.

Couverture souple

ISBN 10 : 0130305065 ISBN 13 : 9780130305060

Editeur : Pearson, 2000

Synopsis

A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives.

The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today―e.g., globalization, time compression, technology integration―and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes―T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation―are followed throughout.

A propos du livre

Présentation de l'éditeur

A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives.

The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today―e.g., globalization, time compression, technology integration―and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes―T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation―are followed throughout.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0130305065
• ISBN 13: 9780130305060
• Reliure: Broché
• Nombre de pages: 528
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie