A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives.
The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today―e.g., globalization, time compression, technology integration―and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes―T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation―are followed throughout.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
A core text for undergraduate/graduate-level courses in Management of Technology; a supplementary text for MIS courses and Strategy electives.
The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today―e.g., globalization, time compression, technology integration―and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes―T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation―are followed throughout.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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