Impact: A Guide to Business Communication - Couverture souple

Northey, Margot

Couverture souple

ISBN 10 : 0130325481 ISBN 13 : 9780130325488

Editeur : Prentice-Hall (Canada), 2001

Synopsis

Appropriate for college, university and MBA-level courses in Business Communications. Impact is for those who believe thinking through a communications problem is far more effective than plugging in a formula. A conceptual rather than formulaic approach develops students' critical thinking abilities. Once they have mastered the principles in Impact, students will be able to apply them to any writing or speaking task in order to create effective communications. A concise and readable style makes it easy for students to learn what they need without wading through a mass of detail.

A propos du livre

Présentation de l'éditeur

Appropriate for college, university and MBA-level courses in Business Communications.

Impact is for those who believe thinking through a communications problem is far more effective than plugging in a formula. A conceptual rather than formulaic approach develops students' critical thinking abilities. Once they have mastered the principles in Impact, students will be able to apply them to any writing or speaking task in order to create effective communications. A concise and readable style makes it easy for students to learn what they need without wading through a mass of detail.

Détails de l'édition

• Éditeur: Prentice-Hall (Canada)
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0130325481
• ISBN 13: 9780130325488
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie