Internet Marketing - Couverture souple

Cox Ph.D., Barbara; Koelzer CBC APR, William

Couverture souple

ISBN 10 : 0130336289 ISBN 13 : 9780130336286

Editeur : Pearson, 2003

Synopsis

For courses in Marketing and Internet Marketing.

This comprehensive text makes the world of Internet marketing understandable and accessible, and explores its relationship to traditional marketing―building on learners' previous marketing knowledge of positioning, audience, target markets, and direct response marketing. Clear language, logical organization, and pertinent, practical examples give readers the Internet marketing “how-to” and allows them to relate this material to their own goals, products, and services.

A propos du livre

À propos de l'auteur

Barbara Cox earned her doctorate in education and psychology from Stanford University. Her professional life includes work as educator at college/university level, corporate trainer, and textbook author. She has directed the work of marketing departments, including strategic planning, market research, direct response marketing, and public communications. She is the principal of Cox Marketing Services and associate faculty at Saddlebrook College in Mission Viejo, California. She and William Koelzer are the authors of Internet Marketing in Real Estate (Prentice Hall, 2001) and Internet Marketing in Hospitality (Prentice Hall, 2004).

William Koelzer applies more than thirty years of marketing experience to the creation of his work. He has owned his own marketing consulting and promotional firm, Koelzer & Associates, since 1979. He was Vice President of Cochrane Chase & Co., the largest full-service advertising agency in Orange County, California. Koelzer served major clients including Technicolor, Carl's Jr.^™ restaurants, Dos Equis^™ beer, Armor All^™, and AMF Voit^®. He is the recipient of two PROTOS awards for Outstanding Achievement, from the Orange County Public Relations Society of America.

À propos de la quatrième de couverture

Be Part of the Conversation!

The Internet has extended the reach of people networks through online technology. Participating in that conversation requires changing existing paradigms for companies internally and targeting markets externally.

Compete on a more level playing field by

• Listening to the conversations between partners, employees and customers
• Qualifying and quantifying your company's perspective
• Applying what you have learned to target your market effectively ... all through the Internet!

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0130336289
• ISBN 13: 9780130336286
• Reliure: Broché
• Nombre de pages: 324
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible