Articles liés à Marketing: Real People, Real Choices

Marketing: Real People, Real Choices - Couverture rigide

Solomon, Michael R.; Stuart, Elnora

 
9780130351340: Marketing: Real People, Real Choices
Couverture rigide
ISBN 10 : 0130351342 ISBN 13 : 9780130351340
Editeur : Pearson, 2002

Synopsis

 

For undergraduate courses in Principles of Marketing.

Why do students love this book? This is the only book that makes marketing REAL to them by using real people–real marketers. Like most introductory books, all fundamental marketing concepts are covered with an emphasis on emerging topics, but this is the only book where students get up close and personal with real marketers. In each chapter, students learn marketing fundamentals plus explore a particular challenge that a real marketer has faced, see the choices available, find out what other marketers suggest, and discover the choice made–and the results of this choice. This is marketing on the front lines–from a personal, not a company, perspective. This is not a book that sees as its mission getting students to memorize key terms. It's a book that is conversational and lively, that helps students think like real marketers. The authors developed the Third Edition and its teaching resource package with extensive input and ideas from instructors, students, and marketing professionals from around the world.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

So what makes this book unique?
It's not just what we say, it's also how we say it

You'll be encouraged to focus less on memorizing definitions and more on understanding the importance of marketing. We'll take you behind the scenes in every chapter and introduce you to real marketers and explore real choices they've made. Students and instructors tell us time and again that no other book brings students closer to experiencing real marketing. We think you'll agree. The personal approach brings marketing to life.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2002
Langue
anglais
ISBN 10 
0130351342
ISBN 13 
9780130351340
Reliure
Relié
Numéro d'édition
3
Nombre de pages
616
Coordonnées du fabricant
non disponible
Personne responsable
non disponible