Roger Best Market-Based Management

ISBN 13 : 9780130387752

Market-Based Management

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9780130387752: Market-Based Management
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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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9781292020396: Market-Based Management: Pearson New International Edition

Edition présentée

ISBN 10 :  1292020393 ISBN 13 :  9781292020396
Editeur : Pearson, 2013
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9789332549678: Market-Based Management

Pearso..., 2015
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9780132848169: Market-Based Management: International Edition

Pearson, 2012
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