Market-Based Management: Strategies for Growing Customer Value and Profitability - Couverture souple

Best, Roger

 
9780130387752: Market-Based Management: Strategies for Growing Customer Value and Profitability

Synopsis

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.