Marketing: An Introduction, Canadian Edition - Couverture souple

Armstrong, Gary; Kotler, Philip; Cunningham, Peggy H.; Mitchell, Peter

9780130391278: Marketing: An Introduction, Canadian Edition

Couverture souple

ISBN 10 : 0130391271 ISBN 13 : 9780130391278

Editeur : Prentice-Hall (Canada), 2003

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Appropriate for students taking an introductory course in marketing at both the college and university levels. This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

Pr�sentation de l'�diteur

Appropriate for students taking an introductory course in marketing at both the college and university levels.

This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Prentice-Hall (Canada)
Date d'�dition: 2003
Langue: anglais
ISBN 10: 0130391271
ISBN 13: 9780130391278
Reliure: Broch�
Nombre de pages: 778
Coordonn�es du fabricant: non disponible
Personne responsable: Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

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