Marketing: An Introduction, Canadian Edition - Couverture souple

Armstrong, Gary; Kotler, Philip; Cunningham, Peggy H.; Mitchell, Peter

Couverture souple

ISBN 10 : 0130391271 ISBN 13 : 9780130391278

Editeur : Prentice-Hall (Canada), 2003

Synopsis

Appropriate for students taking an introductory course in marketing at both the college and university levels. This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.

A propos du livre

Présentation de l'éditeur

Appropriate for students taking an introductory course in marketing at both the college and university levels.

This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.

Détails de l'édition

• Éditeur: Prentice-Hall (Canada)
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0130391271
• ISBN 13: 9780130391278
• Reliure: Broché
• Nombre de pages: 778
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie