Strategic Management In Action. 2nd Edition - Couverture souple

Coulter, Mary

Couverture souple

ISBN 10 : 0130400068 ISBN 13 : 9780130400062

Editeur : Pearson, 2001

Synopsis

Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format. Features! *New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks. *New! "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. " *New! "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of today's business environment and examples from companies around the world. *New! "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making. *A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.

A propos du livre

Quatrième de couverture

Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format.

Features!

• New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks.
• New! "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. "
• New! "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of today's business environment and examples from companies around the world.
• New! "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making.
• A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.

Présentation de l'éditeur

For undergraduate and graduate courses in Strategic Management.

Current theories and practice in an interesting, engaging, and easy-to-read format.

Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing students with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.

 

The fifth edition of Strategic Management in Action continues its commitment to currency and includes new and updated cases and examples featuring well-known companies.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0130400068
• ISBN 13: 9780130400062
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 396
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie