Principles of Marketing - Couverture rigide

Kotler, Philip T.; Armstrong, Gary

Couverture rigide

ISBN 10 : 0130404403 ISBN 13 : 9780130404404

Editeur : Pearson, 2000

Synopsis

For courses in Principles of Marketing.

This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.

A propos du livre

Présentation de l'éditeur

For courses in Principles of Marketing.

This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0130404403
• ISBN 13: 9780130404404
• Reliure: Relié
• Nombre de pages: 785
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie