Strategic Management: A Cross-Functional Approach - Couverture souple

Porth, Stephen J.

Couverture souple

ISBN 10 : 0130422134 ISBN 13 : 9780130422132

Editeur : Pearson, 2002

Synopsis

For undergraduate/graduate-level courses in Strategic Management and Business Policy.

This first-of-its-kind text offers students a cross-functional perspective on strategic management―emphasizing strategic concepts and tools from the fields of finance, accounting, international business, information systems, and marketing. It shows students that successful strategic management requires an ability to see the organization as a whole, and demonstrates how different departments interact and depend on one another to survive in today's business world.

A propos du livre

Quatrième de couverture

Good strategic managers are good general managers. Successful strategic management requires an ability to see the organization as a whole, to step out of the functional mindsets that students and managers tend to acquire through previous course work or work experience. Strategic Management: A Cross-Functional Approach is the first text to truly integrate the fields of management, finance/accounting, international business, information systems, and marketing in a systematic and cohesive model.

Features of the book:

• The theory and tools of strategic management are introduced and discussed from a cross-functional perspective.
• Emphasis is on value creation for the customer, the employee, and the owner.
• Each chapter begins with a "focus company" example such as Nike, Microsoft, and Hilton, which is then referred to throughout the chapter to illustrate key points.
• A text-specific Web site with updated information and resources is available at www.prenhall.com/porth.

Présentation de l'éditeur

For undergraduate/graduate-level courses in Strategic Management and Business Policy.

This first-of-its-kind text offers students a cross-functional perspective on strategic management—emphasizing strategic concepts and tools from the fields of finance, accounting, international business, information systems, and marketing. It shows students that successful strategic management requires an ability to see the organization as a whole, and demonstrates how different departments interact and depend on one another to survive in today's business world.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0130422134
• ISBN 13: 9780130422132
• Reliure: Broché
• Nombre de pages: 266
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible