Customer-Centered Design: A New Approach to Web Usability - Couverture souple

Chandler, Kreta; Hyatt, Karen

Couverture souple

ISBN 10 : 0130479624 ISBN 13 : 9780130479624

Editeur : Prentice Hall, 2002

Synopsis

This book is a practical guide to understanding the web page design and usability factors needed for the eShelf - the online store shelf. In this book, the authors bring their unique knowledge and insight to help you learn how to create a conceptual framework for your web design that is targeted to the individual consumer and the basic rules of managing the customer relationship.

A propos du livre

À propos de l?auteur

KRETA CHANDLER is an e-commerce expert for HP's Imaging & Printing Group and consults with online stores on improving the customer shopping experience. She is an international award-winning author of HP Visual User Environment learning products and has extensive experience in customer shopping behavior research and e-tail and catalog marketing.

KAREN HYATT develops marketing and legal strategy for HP's largest business. She has served as a consultant for major retailers and industry associations and has extensive experience in retail theft prevention and competitive intelligence. At HP she developed retail strategies that pioneered consumer-centric marketing including innovative category marketing plans and retail consumer behavior analysis.

Détails de l'édition

• Éditeur: Prentice Hall
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0130479624
• ISBN 13: 9780130479624
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible